Winning marketing, in a hard-to-reach niche market, requires a highly effective new approach to how the traditional “press release” model can be re-purposed to operate as a textual ad or “publicity release” to enhance the value proposition of the cost of PR and advertising components in a company’s marketing mix. After publishing over 14,000 Publicity Releases, SPW has proven this from all perspectives including digital distribution, reader acceptance, client reorder retention, traffic growth, quality presentation & Environment of media placement, and most importantly backed up with measurable benchmark analytic data.
The movers & shakers (i.e. decision-makers) in Movies, Television, Commercials, Music Video, and Online & Mobile video production and postproduction Industries. Visitors such as brand clients, movie studios, ad agencies, producers, directors, cinematographers, editors, creatives & artisans, actors, prosumers, production & post studios, unions & guilds, film offices, equipment & software manufacturers, VARs, media outlets, journalists, bloggers, researchers, social networks, search engines, and fan sites, as well as all the other industry stakeholders and influential decision-makers in the professional motion picture industry from Hollywood to Bollywood and from Madison Avenue to Cannes.
Every day 365/24/7, SPW provides continuing delivery of reach and engagement for releases that boosts the productivity of industry product & services PR marketing investment dollars.
The cost of industry decision-maker engagement, using SPW, is only 3 Cents per engagement (2834/$60=$.02117) after 12 months. And, only 2 cents after 18 months.
The average release posted in January had a Reach Cost Per Thousand (CPM) of only $5.25 in the following 12 month period ended December 31. A 13% lower CPM, compared to the $6.02 after the following 3 month period ended March 31st. And, after 18 months Reach CPM is only $5.17 per thousand.
Keep in mind SPW releases are public for years without any additional charges bringing per release CTR and CPM costs per day lower and lower every day.
For Year 2021 SHOOTonline.com (the site) PAGE VIEWS as of December 31, 2021 were up 1.86% to 2,414,552 as compared to 2,370,428 for 2020. Average per month PAGE VIEWS for the year were up at 201,213 as compared to 197,536 for 2020. VISITORS (users) to the site, for the year, were up 8.57% to 737,838 as compared to 679,615 for 2020. Average per month VISITORS (users) for the year were up at 61,487 as compared to 56,635 for 2020. SITE SESSIONS¹ were down slightly 2.02% to 2,602,731 for the year, as compared to 2,657,605 for 2020. Average per month SITE SESSIONS¹ were down slightly at 216,894 YTD thru the end of June, as compared to 221,894 for 2020. (see chart below for more details – source: Google Analytics)
* ENGAGEMENT (Release PAGE VIEWS/CLICKS TOTAL) is a page request to load a news or video publicity release's web page on SHOOTonline into a desktop or mobile device via a web browser to read entire release, view any images and/or video. A page request results from user clicking a hyperlink on another web page, email, etc (internal or external to SHOOTonline) pointing to your news or video publicity release's web page. This should be contrasted with a "hit,” which refers to a request for any file from a web server. There would be many more hits per "page" view since an HTML "page" can be made up of multiple files (i.e. images, ads, icons, etc. on a single page). The TOTAL VIEWS (Clicks/Opens) column is sortable (asc or dsc) by clicking on the column label “Clicks/Opens” **REACH/IMPRESSIONS (External Views) are impressions from a news or video publicity release's "Teaser Abstract." Includes the headline, teaser image, abstract, and read more hyperlink located on external web pages other than a release's web page (i.e. SHOOT homepages, NewsRooms, Embed pages, search engines, SHOOT ePubs, social sites, emails, SMS, feeds, SHOOTonline Mobile App, external posted links, etc) containing hyperlinks back to a news or video release. You could think of these impressions as "Micro Moments" when the most important part of your release's news message (headline, subhead, abstract, thumbnail image, and hyperlink(s) back to full release post on SHOOTonline) is delivered to a user via the many various SPW distribution channels. Important Note: It should be mentioned that due to large site image caching strategies (i.e. Facebook, Google, twitter, etc) external counts reflected here are not 100% of external views for a release. ***CTR (OPEN RATE) or click-through rate is the ratio of users who view your release's EXTERNAL VIEWS to the number of PAGE VIEWS TOTAL a release's web page gets on SHOOTonline. (CTR=Clicks/Impressions). This is reflected in a percentage. The purpose of CTR is to measure the ratio of clicks/opens to external abstract impressions of a news or video publicity release. Generally the higher the CTR (Open Rate), the higher the level of viewer interest in a release's subject matter. CTR can be used to help you determine the quality of your release text, imagery, video, positioning, social support and keywords. Source: EXTERNAL VIEWS counts provided by Google Analytics. All other counts made by SHOOTonline.com powered by Drupal at its core. Important Note: Social sites (i.e. Facebook, Twitter, Google+, Instagram, etc) cache images so a abstracts/links posted to these social sites (SPW posts all releases to Facebook & Twitter) record only 1 SPW impression only even if post is shared on that site in large numbers) ****The average CTR in AdWords across all industries is 1.91% on the search network and 0.35% on the Google Display Network. Source: Wordstream ****The average CPC in AdWords across all industries is $2.32 on the search network and $0.58 on the Google Display Network. Source: Wordstream ****Average CPM for AdWords text and image ads is $24.74 Source: Hochman Consultants (1) A session is a group of visitor interactions with a website that take place within a given time frame. For example a single session can contain multiple page views, events, social interactions, and eCommerce transactions. You can think of a session as the container for the actions a user takes on our site.