The Collision of PR & Advertising

The SHOOT Publicity Wire (SPW) provides motion picture PR, marketing professionals, companies, talent and entrepreneurs a powerful, sophisticated yet economical, tool to communicate your story directly to hard-to-reach, influential, motion-picture industry decision-makers in filmmaking, television, commercials, web multimedia industries. Learn more

Direct To Marketplace Distribution

Reach the entertainment & advertising industries motion picture segments’ movers and shakers from Hollywood to Bollywood and from Madison Avenue to Cannes and beyond.

SHOOTonline

Media Alerts

SHOOT Dailies

Brand New(s)

SHOOT >e.dition

SHOOT Screenwork

SEO & SOCIAL & MOBILE

SHOOT Magazine

SPW guarantees direct access for your publicity release, using digital feeds, scripts, and opt-in ePubs, to connect with a highly targeted, powerful, hard-to-reach, global marketplace comprised of the decision-makers in the movie, TV, and commercial industries primarily in the United States & North America but also in key markets in South America, Europe, Africa, Asia, Australia, and the Middle East. Learn more

Judge Us By The Company We Keep

Some of the copyright owners of the over 14,000 publicity releases published, distributed, and managed by SPW from `The Industry Database of Record' SHOOTonline.com

The International Animated Film Society, ASIFA-Hollywood

The National Association of Broadcasters (NAB)

Make-Up Artists & Hair Stylists Guild (IATSE Local 706)

Association of Independent Commercial Producers

Academy of Motion Picture Arts and Sciences

PR Firms

On The Wire Now

News & video publicity releases just published @ SPW

Visit SPW Homepage @ SHOOTonline to learn more & view over 14,000 releases for ideas and register to post your next publicity release.

SPW NEWS RELEASES

Hula Media Services Announces Tracey Grimes as SVP of Sales
Hula Media Services, a leading postproduction equipment rental and finishing company, proudly announces Tracey Grimes as SVP of Sales. Grimes brings a wealth of knowledge and experience to the Hula team. In her new role, she will help expand the company’s finishing services and develop new business for the editorial ... read more
Source: SPW SPW ReleasesPublished on 2025-04-25
$1K+ Per Mile Is a Nice Way to Say ‘F*** Cancer!’
After a record breaking fundraising year in 2024 the Fireflies tour is looking for new riders to join the battle to fight cancer in 2025. The Fireflies West is a purpose driven cycling community whose mission is to ride bikes, to raise money, to find cures for cancer. Over the ... read more
Source: SPW SPW ReleasesPublished on 2025-04-24
Technology Futurist Elav Horwitz, EVP and Global Head of Strategic Partnerships & Solutions at WPP, To Chair Future Now Executive Jury; Future-Forward Agency and Brand Leaders Join the Panel
New York Festivals Advertising Awards proudly announces technology trailblazer Elav Horwitz as Chair of the esteemed 2025 Future Now Executive Jury, joined by a panel of forward-thinking agency and brand leaders. The NYF Advertising Awards has assembled a distinguished panel of creative technology leaders to judge the 2024 Future Now ... read more
Source: SPW SPW ReleasesPublished on 2025-04-24
LOS YORK Drives Cummins 2027 X15 “Forever Rising” Campaign
The pioneering independent creative studio LOS YORK collaborated with the Young & Laramore agency on an epic campaign for the new Cummins X15 industrial diesel engine. The centerpiece of this initiative is a hero :30 spot highlighting performance details with sumptuous close-ups of the new Cummins engine. These images are ... read more
Source: SPW SPW ReleasesPublished on 2025-04-24
Popular Sci-Fi Novel AFTER THEY CAME Now Available In Audiobook Format
The popular science-fiction novel After They Came by author Dan Harary is now available in the Audiobook format. The book was inspired by a major UFO sighting Harary had in 1970 with his late father, Jack Harary, an Electronics Engineer with the U.S. Army from 1951 – 1996. Today, Dan ... read more
Source: SPW SPW ReleasesPublished on 2025-04-23

SPW VIDEO RELEASES

Final Trailer | THE ACCOUNTANT 2 Starring Ben Affleck & Jon Bernthal
Christian Wolff (Ben Affleck) has a talent for solving complex problems. When an old acquaintance is murdered, leaving behind a cryptic message to “find the accountant,” Wolff is compelled to solve the case. Realizing more extreme measures are necessary, Wolff recruits his estranged and highly lethal brother, Brax (Jon Bernthal), ... read more
Source: SPW SPW Video ReleasesPublished on 2025-04-21
Toyota Gears Up for Car Season with Campaign Directed By Open Swim’s Marc André Debryune
Director Marc André Debruyne and Toyota teamed up to unveil “Olympic Drive.” The campaign features two spots showcasing Canadian Paralympic Sprinter Marissa Papaconstantinou and 2024 Summer Olympic Gold Medalist in Breaking, Phil Wizard. “We’re appoaching Fall model launches, so we wanted to celebrate our favorite, recent auto brand work,” says ... read more
Source: SPW SPW Video ReleasesPublished on 2025-03-12
Don’t Go There on an Airplane! Explore, Director Jeremy Pinckert, and Go RVing Release “Airplane Problems” Digital Commercial Production
Explore, director Jeremy Pinckert and Go RVing did not need to go far to gain inspiration for their latest commercial production. “Airplane Problems” was initially conceived as an audio-only campaign, but Go RVing’s SVP/CMO Karen Redfern asked Explore to adapt the script into a new, live-action commercial. Explore used their ... read more
Source: SPW SPW Video ReleasesPublished on 2025-03-05
Go RVing, Explore Commercial Productions and Director Jeremy Pinckert Don’t Go There In “Hotel Hassle.”
Commercial production company Explore and director Jeremy Pinckert went to a familiar well to pull inspiration for their latest production for Go RVing. “Hotel Hassle” was initially conceived as an audio-only campaign, but Go RVing’s SVP/CMO Karen Redfern asked Explore to adapt the script into a new, live-action commercial. The ... read more
Source: SPW SPW Video ReleasesPublished on 2025-03-04
Open Swim’s Director/Editor Bradley Ross Collaborates On Latest Campaign for StriVectin
Director/Editor Bradley Ross brings StriVectin’s legacy of clinically proven, scientifically formulated skincare to life in the brand’s latest campaign. In addition to directing the campaign, Ross oversaw the editing process through Open Swim’s post-production division, further highlighting StriVectin as a leader in skincare solutions for aging and changing skin. Ross ... read more
Source: SPW SPW Video ReleasesPublished on 2025-02-05

Services & Pricing

SPW News Release

$60.per release

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INCLUDES:

All SPW Distribution Channels
7 Gallery Images (652x400px)
Headline Image (400 x 400)
2 Video posts related to release
5 Site Tags
3 Public Contact Boxes (for client, media, etc)
Turnaround 3 hours or less
SPW Editor Review for quality assurance
SPW Revision Feature
Permalink & Alias URL (For SEO)
All social sharing & SPW full or abstract embed features
Public for 2 years; Members Only Forever
Impressions, Clicks, CTR analytics reporting

Interview Release

$195.per release

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INCLUDES:

10 Questions & Answers
Overview & "About" description
Contact Information
Suggested questions provided by SPW but not required
If recorded, transcription service provided (additional fee)
SPW Editor review for style and function.
All SPW Distribution Channels
7 Gallery Images (652x400px)
headshot Image (400 x 400)
2 Backgrounder Video posts related to release
SPW Revision Feature
Official SPW PDF for unlimited digital media kit promotional use
Permalink & Alias URL (For SEO)
All social sharing & SPW full or abstract embed features
Public for minimum 2 years; Members Only Forever
Impressions, Clicks, CTR analytics reporting

Valet Posting

$45.per release

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INCLUDES:

Set up registered member account
Receive release, images, video via email or other digital means.
Accepted release formats: doc, pdf, txt
PSD photos for best pro appearance and web readiness
Compile video file(s) for web readiness
Post provided release and images, and video (if any)
Insert embedded videos, iFrames, legal symbols, URLs (to open in new tabs), emails, etc.
Turnaround 3 hours or less
Review & Revision Before Publish
SPW Editor Review for quality assurance
SPW Revision Feature

SPW Video Release

$20.per release

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INCLUDES:

All SPW Distribution Channels
1 Thumbnail (500x400px)
1000 character Description
Credits List (required)
YouTube, Vimeo, or MPEG video file upload acceptable (free conversion to MPEG included)
SPW Editor Review for quality assurance
SPW Revision Feature
Permalink & Alias URL (For SEO)
All social sharing & SPW full or abstract embed features
Public for minimum 2+ years; Members Only Forever
Impressions, Clicks, CTR analytics reporting

SPW Management

Gerald J. Giannone SPW Founder & Managing Editor

Roberta Griefer SPW Partner & SHOOT Publisher

SPW Publishing Skills

Professionally proficient skills in all areas of digital publishing, of motion picture related content, including text, images, and video.

The Collision of PR & Advertising

Overview

Distribution

Companies

Services

Direct To Marketplace Distribution

SHOOTonline

Media Alerts

SHOOT Dailies

Brand New(s)

SHOOT >e.dition

SHOOT Screenwork

SEO & SOCIAL & MOBILE

SHOOT Magazine

Judge Us By The Company We Keep

PR Firms

On The Wire Now

Visit SPW Homepage @ SHOOTonline to learn more & view over 14,000 releases for ideas and register to post your next publicity release.

SPW NEWS RELEASES

SPW VIDEO RELEASES

Services & Pricing

SPW News Release

PURCHASE NOW

(Login required | Register)

Interview Release

PURCHASE NOW

(Login required | Register)

Valet Posting

PURCHASE NOW

(Login required | Register)

SPW Video Release

PURCHASE NOW

(Login required | Register)

SPW Management

SPW Publishing Skills

Copy Editing

Database | Servers

Photoshop

InDesign | Illustrator

SEO

Email

HTML5

Video