About

The Collision of PR & Advertising

The SHOOT Publicity Wire (SPW) provides motion picture PR, marketing professionals, companies, talent and entrepreneurs a powerful, sophisticated yet economical, tool to communicate your story directly to hard-to-reach, influential, motion-picture industry decision-makers in filmmaking, television, commercials, web multimedia industries. Learn more

Overview

Distribution

Companies

Services

Direct To Marketplace Distribution

Reach the entertainment & advertising industries motion picture segments’ movers and shakers from Hollywood to Bollywood and from Madison Avenue to Cannes and beyond.

SHOOTonline

Media Alerts

SHOOT Dailies

Brand New(s)

SHOOT >e.dition

SHOOT Screenwork

SEO & SOCIAL & MOBILE

SHOOT Magazine

SPW guarantees direct access for your publicity release, using digital feeds, scripts, and opt-in ePubs, to connect with a highly targeted, powerful, hard-to-reach, global marketplace comprised of the decision-makers in the movie, TV, and commercial industries primarily in the United States & North America but also in key markets in South America, Europe, Africa, Asia, Australia, and the Middle East. Learn more

Judge Us By The Company We Keep

Some of the copyright owners of the over 14,000 publicity releases published, distributed, and managed by SPW from `The Industry Database of Record' SHOOTonline.com

PR Firms

On The Wire Now

News & video publicity releases just published @ SPW

Visit SPW Homepage @ SHOOTonline to learn more & view over 14,000 releases for ideas and register to post your next publicity release.

SPW NEWS RELEASES

  • Chris Darril’s “Bye Sweet Carole” Earns Record Six NAVGTR Nominations and a Historic Annie Awards First
    Bye Sweet Carole, the video game from Italian artist, writer, and director Chris Darril, has received six nominations at the 23rd NAVGTR (National Academy of Video Game Trade Reviewers) Awards, marking the highest number of NAVGTR nominations ever received by an Italian video game.  The nominations span multiple categories, including ... read more
    Source: SPW SPW ReleasesPublished on 2026-02-09
  • SB LX: Union’s Marco Perez Edits ‘Sticky Note’ Taking a Stand For Blue Square Alliance Against Hate
    Union partner and editor Marco Perez brings a restrained, emotionally precise approach to “Sticky Note,” a Super Bowl 2026 commercial that transforms a simple gesture into a powerful act of allyship. Created by VML, the ad was directed by Jake Scott and produced by RSA for Blue Square Alliance Against ... read more
    Source: SPW SPW ReleasesPublished on 2026-02-08
  • Little Minx’s Alexi Gomez Directs “Big Steps” For Lincoln
    Alexis Gomez, a gifted visual artist on the roster of Little Minx, directed “Big Steps,” the stunning Lincoln Nautilus campaign that broke this month. The campaign tells the story of a beautiful wedding reception and features the bride and her father settling back in a 2026 Nautilus Hybrid, sharing a ... read more
    Source: SPW SPW ReleasesPublished on 2026-02-06
  • NYF Advertising Awards and Paul Marobella Launch The 2026 Season of The “State of the Biz” Podcast
    New York Festivals Advertising Awards and Paul Marobella, unveil the 2026 season of the podcast series “State of the Biz” a sharp, unfiltered look at how creativity, culture, and commerce are colliding in real time. Led and hosted by Marobella, a long-time industry CEO and CMO, currently the Global Head ... read more
    Source: SPW SPW ReleasesPublished on 2026-02-05
  • New Year. New Leadership. Next Level Creative.
    If the past few years in post-production have taught the industry anything, it’s that agility and resilience aren’t optional.  This new challenge has inspired Whitehouse Post to chart a new course by bringing in fresh leadership, elevating long-time team members, and investing in technology. The result is an energized, aligned company with clear momentum.  ... read more
    Source: SPW SPW ReleasesPublished on 2026-02-04

SPW VIDEO RELEASES

  • Test video title SPW
    Test SPW video at 23 jan at 11.28 pm   ... read more
    Source: SPW SPW Video ReleasesPublished on 2026-01-22
  • OddBeast Crafts Powerful Opening Film For Half Rez 2025
    When OddBeast landed the opportunity to produce this year’s opening film for Half Rez, the Midwest’s largest celebration of design and motion graphics, the studio approached the challenge by embracing discomfort. The goal was to visually express the collective anxieties of creatives facing an uncertain future as emerging tools and ... read more
    Source: SPW SPW Video ReleasesPublished on 2025-09-15
  • Test new title update
    [ SPW Video Description] This is the date/time (Eastern Time Zone) you want your post published and this is the date that will appear on your post. For example, if you want your post published tomorrow you would put tomorrow’s date here and the time (ET) you want it to ... read more
    Source: SPW SPW Video ReleasesPublished on 2025-08-22
  • Test001
    Description is any type of communication that aims to make vivid a place, object, person, group, or other physical entity. It is one of four rhetorical modes, along with exposition, argumentation, and narration. ... read more
    Source: SPW SPW Video ReleasesPublished on 2025-06-18
  • Test video 001
    [Video Description] Suggest brief summary about your video no more than a couple of paragraphs long. Clear, concise descriptions work best. Besides keeping your video’s description short and compelling, the description must be SEO friendly i.e. front load keywords that will find your target audience as the external teaser includes ... read more
    Source: SPW SPW Video ReleasesPublished on 2025-06-18

Services & Pricing

SPW News Release

$60.per release

PURCHASE NOW

(Login required | Register)
INCLUDES:
  • All SPW Distribution Channels
  • 7 Gallery Images (652x400px)
  • Headline Image (400 x 400)
  • 2 Video posts related to release
  • 5 Site Tags
  • 3 Public Contact Boxes (for client, media, etc)
  • Turnaround 3 hours or less
  • SPW Editor Review for quality assurance
  • SPW Revision Feature
  • Permalink & Alias URL (For SEO)
  • All social sharing & SPW full or abstract embed features
  • Public for 2 years; Members Only Forever
  • Impressions, Clicks, CTR analytics reporting

Interview Release

$195.per release

PURCHASE NOW

(Login required | Register)
INCLUDES:
  • 10 Questions & Answers
  • Overview & "About" description
  • Contact Information
  • Suggested questions provided by SPW but not required
  • If recorded, transcription service provided (additional fee)
  • SPW Editor review for style and function.
  • All SPW Distribution Channels
  • 7 Gallery Images (652x400px)
  • headshot Image (400 x 400)
  • 2 Backgrounder Video posts related to release
  • SPW Revision Feature
  • Official SPW PDF for unlimited digital media kit promotional use
  • Permalink & Alias URL (For SEO)
  • All social sharing & SPW full or abstract embed features
  • Public for minimum 2 years; Members Only Forever
  • Impressions, Clicks, CTR analytics reporting

Valet Posting

$45.per release

PURCHASE NOW

(Login required | Register)
INCLUDES:
  • Set up registered member account
  • Receive release, images, video via email or other digital means.
  • Accepted release formats: doc, pdf, txt
  • PSD photos for best pro appearance and web readiness
  • Compile video file(s) for web readiness
  • Post provided release and images, and video (if any)
  • Insert embedded videos, iFrames, legal symbols, URLs (to open in new tabs), emails, etc.
  • Turnaround 3 hours or less
  • Review & Revision Before Publish
  • SPW Editor Review for quality assurance
  • SPW Revision Feature

SPW Video Release

$20.per release

PURCHASE NOW

(Login required | Register)
INCLUDES:
  • All SPW Distribution Channels
  • 1 Thumbnail (500x400px)
  • 1000 character Description
  • Credits List (required)
  • YouTube, Vimeo, or MPEG video file upload acceptable (free conversion to MPEG included)
  • SPW Editor Review for quality assurance
  • SPW Revision Feature
  • Permalink & Alias URL (For SEO)
  • All social sharing & SPW full or abstract embed features
  • Public for minimum 2+ years; Members Only Forever
  • Impressions, Clicks, CTR analytics reporting

SPW Management

Gerald J. Giannone SPW Founder & Managing Editor
Roberta Griefer SPW Partner & SHOOT Publisher

SPW Publishing Skills

Professionally proficient skills in all areas of digital publishing, of motion picture related content, including text, images, and video.

Copy Editing

Database | Servers

Photoshop

InDesign | Illustrator

SEO

Email

HTML5

Video




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