About

The Collision of PR & Advertising

The SHOOT Publicity Wire (SPW) provides motion picture PR, marketing professionals, companies, talent and entrepreneurs a powerful, sophisticated yet economical, tool to communicate your story directly to hard-to-reach, influential, motion-picture industry decision-makers in filmmaking, television, commercials, web multimedia industries. Learn more

Overview

Distribution

Companies

Services

Direct To Marketplace Distribution

Reach the entertainment & advertising industries motion picture segments’ movers and shakers from Hollywood to Bollywood and from Madison Avenue to Cannes and beyond.

SHOOTonline

Media Alerts

SHOOT Dailies

Brand New(s)

SHOOT >e.dition

SHOOT Screenwork

SEO & SOCIAL & MOBILE

SHOOT Magazine

SPW guarantees direct access for your publicity release, using digital feeds, scripts, and opt-in ePubs, to connect with a highly targeted, powerful, hard-to-reach, global marketplace comprised of the decision-makers in the movie, TV, and commercial industries primarily in the United States & North America but also in key markets in South America, Europe, Africa, Asia, Australia, and the Middle East. Learn more

Judge Us By The Company We Keep

Some of the copyright owners of the over 14,000 publicity releases published, distributed, and managed by SPW from `The Industry Database of Record' SHOOTonline.com

PR Firms

On The Wire Now

News & video publicity releases just published @ SPW

Visit SPW Homepage @ SHOOTonline to learn more & view over 14,000 releases for ideas and register to post your next publicity release.

SPW NEWS RELEASES

  • Highly Accomplished Production Executive Madeline Saloga Lands Senior Producer Role with Rapidly Evolving Dictionary Films
    Dictionary Films, the integrated production arm of Cutters Studios, is very proud to announce that highly accomplished production executive Madeline Saloga has joined the rapidly evolving company as Senior Producer. The announcement was made by Dictionary’s Managing Director Brian Smego. For Dictionary, Smego’s arrival in 2023 was heralded as the ... read more
    Source: SPW SPW ReleasesPublished on 2025-11-17
  • Creativity For Good: The Cre8tors Partners With World Food Program USA On Fill The Silence Campaign
    Can art change the way we view hunger and those suffering in places like Gaza and elsewhere? The Cre8tors, the creative talent management and production consulting company led by Dani Jackson and Jenny Lumpkin, think so. That’s why they partnered with World Food Program USA on its Fill the Silence ... read more
    Source: SPW SPW ReleasesPublished on 2025-11-14
  • Ray Straight Is Newest Editor at Cutters Detroit
    High-end editorial boutique Cutters is very proud to announce the promotion of Ray Straight to Editor. The announcement was made by Cutters Detroit Executive Producer Christina Anderson. Soon after graduating from the Television Production program at the Specs Howard School of Broadcast Arts (now part of Lawrence Technological University), Straight ... read more
    Source: SPW SPW ReleasesPublished on 2025-11-12
  • Abandon Editorial Welcomes Award-Winning Editor Scott Butzer
    Abandon Editorial is excited to announce that award-winning editor Scott Butzer has joined its roster. Butzer brings a highly versatile editorial voice shaped by over 15 years of experience spanning commercials, music videos, documentaries, and more. Known for his unique ability to move fluidly between genres, blending visual storytelling with ... read more
    Source: SPW SPW ReleasesPublished on 2025-11-10
  • Frame Theory Brand Refresh Embodies Creative Film Company’s Evolution
    The award-winning creative film company Frame Theory (formerly: The Frame Theory) has refreshed its brand, unveiling new visuals and positioning that reflect its evolution as a trusted storytelling partner. The refresh comes as Frame Theory refines its capabilities to serve a changing industry, after building a reputation for helping such ... read more
    Source: SPW SPW ReleasesPublished on 2025-11-06

SPW VIDEO RELEASES

  • OddBeast Crafts Powerful Opening Film For Half Rez 2025
    When OddBeast landed the opportunity to produce this year’s opening film for Half Rez, the Midwest’s largest celebration of design and motion graphics, the studio approached the challenge by embracing discomfort. The goal was to visually express the collective anxieties of creatives facing an uncertain future as emerging tools and ... read more
    Source: SPW SPW Video ReleasesPublished on 2025-09-15
  • Test new title update
    [ SPW Video Description] This is the date/time (Eastern Time Zone) you want your post published and this is the date that will appear on your post. For example, if you want your post published tomorrow you would put tomorrow’s date here and the time (ET) you want it to ... read more
    Source: SPW SPW Video ReleasesPublished on 2025-08-22
  • Test001
    Description is any type of communication that aims to make vivid a place, object, person, group, or other physical entity. It is one of four rhetorical modes, along with exposition, argumentation, and narration. ... read more
    Source: SPW SPW Video ReleasesPublished on 2025-06-18
  • Test video 001
    [Video Description] Suggest brief summary about your video no more than a couple of paragraphs long. Clear, concise descriptions work best. Besides keeping your video’s description short and compelling, the description must be SEO friendly i.e. front load keywords that will find your target audience as the external teaser includes ... read more
    Source: SPW SPW Video ReleasesPublished on 2025-06-18
  • Editorial Board Provides Creative Post For Tecovas “True West”
    Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that ... read more
    Source: SPW SPW Video ReleasesPublished on 2025-06-03

Services & Pricing

SPW News Release

$60.per release

PURCHASE NOW

(Login required | Register)
INCLUDES:
  • All SPW Distribution Channels
  • 7 Gallery Images (652x400px)
  • Headline Image (400 x 400)
  • 2 Video posts related to release
  • 5 Site Tags
  • 3 Public Contact Boxes (for client, media, etc)
  • Turnaround 3 hours or less
  • SPW Editor Review for quality assurance
  • SPW Revision Feature
  • Permalink & Alias URL (For SEO)
  • All social sharing & SPW full or abstract embed features
  • Public for 2 years; Members Only Forever
  • Impressions, Clicks, CTR analytics reporting

Interview Release

$195.per release

PURCHASE NOW

(Login required | Register)
INCLUDES:
  • 10 Questions & Answers
  • Overview & "About" description
  • Contact Information
  • Suggested questions provided by SPW but not required
  • If recorded, transcription service provided (additional fee)
  • SPW Editor review for style and function.
  • All SPW Distribution Channels
  • 7 Gallery Images (652x400px)
  • headshot Image (400 x 400)
  • 2 Backgrounder Video posts related to release
  • SPW Revision Feature
  • Official SPW PDF for unlimited digital media kit promotional use
  • Permalink & Alias URL (For SEO)
  • All social sharing & SPW full or abstract embed features
  • Public for minimum 2 years; Members Only Forever
  • Impressions, Clicks, CTR analytics reporting

Valet Posting

$45.per release

PURCHASE NOW

(Login required | Register)
INCLUDES:
  • Set up registered member account
  • Receive release, images, video via email or other digital means.
  • Accepted release formats: doc, pdf, txt
  • PSD photos for best pro appearance and web readiness
  • Compile video file(s) for web readiness
  • Post provided release and images, and video (if any)
  • Insert embedded videos, iFrames, legal symbols, URLs (to open in new tabs), emails, etc.
  • Turnaround 3 hours or less
  • Review & Revision Before Publish
  • SPW Editor Review for quality assurance
  • SPW Revision Feature

SPW Video Release

$20.per release

PURCHASE NOW

(Login required | Register)
INCLUDES:
  • All SPW Distribution Channels
  • 1 Thumbnail (500x400px)
  • 1000 character Description
  • Credits List (required)
  • YouTube, Vimeo, or MPEG video file upload acceptable (free conversion to MPEG included)
  • SPW Editor Review for quality assurance
  • SPW Revision Feature
  • Permalink & Alias URL (For SEO)
  • All social sharing & SPW full or abstract embed features
  • Public for minimum 2+ years; Members Only Forever
  • Impressions, Clicks, CTR analytics reporting

SPW Management

Gerald J. Giannone SPW Founder & Managing Editor
Roberta Griefer SPW Partner & SHOOT Publisher

SPW Publishing Skills

Professionally proficient skills in all areas of digital publishing, of motion picture related content, including text, images, and video.

Copy Editing

Database | Servers

Photoshop

InDesign | Illustrator

SEO

Email

HTML5

Video




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