WELCOME The SPW Publishing Service is a quality marketing tool for ascent to the highest levels in movies, TV, and commercials. Lights. Camera. Action. Cut. VFX. Music. Sound. Creating Movies, TV & Commercials content and writing the publicity release is the hard part... Getting it seen & read by the right people is the easy part with SPW. BUZZ! CONNECT REACH CLIENTS & PROSPECTS Amp up your “buzz” among the entertainment & advertising industries motion picture segments’ movers and shakers from Hollywood to Bollywood and from Madison Avenue to Cannes and beyond. Engineered Marketing Still Just Sending Press Releases in a Digital Bottle? Better Step It Up! Start Using "Reverse Engineering" SEO To Laser Guide Your Publicity News Directly To Its Intended Targets Create "Micro-Moments" Customers and prospects have sudden realizations for the “next moves” for success and they want to immediately find constructive information to form strategies to improve. The information they find in those "micro-moments" online produces ideas which lead to change in processes, purchasing, and relationships. INFORMATION OVERLOAD Get Found. Not Lost. Don't Let Your Story Become a Casualty in the Digital Revolution! About

The Collision of PR & Advertising

The SHOOT Publicity Wire (SPW) provides motion picture PR, marketing professionals, companies, talent and entrepreneurs a powerful, sophisticated yet economical, tool to communicate your story directly to hard-to-reach, influential, motion-picture industry decision-makers in filmmaking, television, commercials, web multimedia industries. Learn more

Direct To Marketplace Distribution

Reach the entertainment & advertising industries motion picture segments’ movers and shakers from Hollywood to Bollywood and from Madison Avenue to Cannes and beyond.

SHOOTonline

Media Alerts

SHOOT Dailies

Brand New(s)

SHOOT >e.dition

SHOOT Screenwork

SEO & SOCIAL & MOBILE

SHOOT Magazine

SPW guarantees direct access for your publicity release, using digital feeds, scripts, and opt-in ePubs, to connect with a highly targeted, powerful, hard-to-reach, global marketplace comprised of the decision-makers in the movie, TV, and commercial industries primarily in the United States & North America but also in key markets in South America, Europe, Africa, Asia, Australia, and the Middle East. Learn more

Judge Us By The Company We Keep

Some of the copyright owners of the over 14,000 publicity releases published, distributed, and managed by SPW from `The Industry Database of Record' SHOOTonline.com

PR Firms

On The Wire Now

News & video publicity releases just published @ SPW

Visit SPW Homepage @ SHOOTonline to learn more & view over 14,000 releases for ideas and register to post your next publicity release.

SPW NEWS RELEASES

SPW VIDEO RELEASES

  • Clients’ Guide to MassMutual Coverpath
    Most pandemic-created videos lean on simple animation or plain graphics. We set out to do better. This is a hybrid commercial/corporate video with a bit of live-action explainer thrown in. MassMutual needed a video to help life insurance customers use their new digital platform. They wanted ... read more
    Source: SPW SPW Video ReleasesPublished on 2020-07-15
  • WDAF Fox 4 Kansas City 70th Anniversary Promo
    Stephen Arnold Music's music for the promo “This Is My KC” for WDAF won a Broadcast Production Award for Image Campaign. Produced to mark the station’s 70th anniversary, the spot features an original alternative pop song celebrating WDAF’s deep connection to its community. ... read more
    Source: SPW SPW Video ReleasesPublished on 2020-07-14
  • CGTN International “Mosaic” Channel Promo
    “See the Difference,” a promo for CGTN, won for Custom Music For Promotions. Part of a multifaceted image campaign, the uplifting 60-second piece communicates the breadth and scope of CGTN’s international news coverage. ... read more
    Source: SPW SPW Video ReleasesPublished on 2020-07-14
  • CNN America’s Choice 2020
    Stephen Arnold Music’s “Super Open” was used in the opening to CNN’s Democratic presidential debates. The robust orchestral score captures the drama and anticipatory atmosphere of the event through a stirring blend of live trumpets, trombones, French horns, strings and percussion. ... read more
    Source: SPW SPW Video ReleasesPublished on 2020-07-14
  • Cutter – “Protect Your People” – BTS
    Coolfire Studios recently produced a new broadcast campaign in partnership with St. Louis based advertising agency Rodgers Townsend. The campaign entitled “Protect Your People,” was produced for Cutter Backwoods Insect Repellent and Cutter Skinsations Insect Repellent; both of which are part of ... read more
    Source: SPW SPW Video ReleasesPublished on 2020-07-10

Services & Pricing

SPW News Release

$60.per release

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INCLUDES:
  • All SPW Distribution Channels
  • 7 Gallery Images (652x400px)
  • Headline Image (400 x 400)
  • 2 Video posts related to release
  • 5 Site Tags
  • 3 Public Contact Boxes (for client, media, etc)
  • Turnaround 3 hours or less
  • SPW Editor Review for quality assurance
  • SPW Revision Feature
  • Permalink & Alias URL (For SEO)
  • All social sharing & SPW full or abstract embed features
  • Public for 2 years; Members Only Forever
  • Impressions, Clicks, CTR analytics reporting

Interview Release

$195.per release

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INCLUDES:
  • 10 Questions & Answers
  • Overview & "About" description
  • Contact Information
  • Suggested questions provided by SPW but not required
  • If recorded, transcription service provided (additional fee)
  • SPW Editor review for style and function.
  • All SPW Distribution Channels
  • 7 Gallery Images (652x400px)
  • headshot Image (400 x 400)
  • 2 Backgrounder Video posts related to release
  • SPW Revision Feature
  • Official SPW PDF for unlimited digital media kit promotional use
  • Permalink & Alias URL (For SEO)
  • All social sharing & SPW full or abstract embed features
  • Public for minimum 2 years; Members Only Forever
  • Impressions, Clicks, CTR analytics reporting

Valet Posting

$45.per release

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(Login required | Register)
INCLUDES:
  • Set up registered member account
  • Receive release, images, video via email or other digital means.
  • Accepted release formats: doc, pdf, txt
  • PSD photos for best pro appearance and web readiness
  • Compile video file(s) for web readiness
  • Post provided release and images, and video (if any)
  • Insert embedded videos, iFrames, legal symbols, URLs (to open in new tabs), emails, etc.
  • Turnaround 3 hours or less
  • Review & Revision Before Publish
  • SPW Editor Review for quality assurance
  • SPW Revision Feature

SPW Video Release

$20.per release

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INCLUDES:
  • All SPW Distribution Channels
  • 1 Thumbnail (500x400px)
  • 1000 character Description
  • Credits List (required)
  • YouTube, Vimeo, or MPEG video file upload acceptable (free conversion to MPEG included)
  • SPW Editor Review for quality assurance
  • SPW Revision Feature
  • Permalink & Alias URL (For SEO)
  • All social sharing & SPW full or abstract embed features
  • Public for minimum 2+ years; Members Only Forever
  • Impressions, Clicks, CTR analytics reporting

SPW Management

Gerald J. Giannone SPW Founder & Managing Editor
Roberta Griefer SPW Partner & SHOOT Publisher

SPW Publishing Skills

Professionally proficient skills in all areas of digital publishing, of motion picture related content, including text, images, and video.

Copy Editing

Database | Servers

Photoshop

InDesign | Illustrator

SEO

Email

HTML5

Video