About

The Collision of PR & Advertising

The SHOOT Publicity Wire (SPW) provides motion picture PR, marketing professionals, companies, talent and entrepreneurs a powerful, sophisticated yet economical, tool to communicate your story directly to hard-to-reach, influential, motion-picture industry decision-makers in filmmaking, television, commercials, web multimedia industries. Learn more

Direct To Marketplace Distribution

Reach the entertainment & advertising industries motion picture segments’ movers and shakers from Hollywood to Bollywood and from Madison Avenue to Cannes and beyond.

SHOOTonline

Media Alerts

SHOOT Dailies

Brand New(s)

SHOOT >e.dition

SHOOT Screenwork

SEO & SOCIAL & MOBILE

SHOOT Magazine

SPW guarantees direct access for your publicity release, using digital feeds, scripts, and opt-in ePubs, to connect with a highly targeted, powerful, hard-to-reach, global marketplace comprised of the decision-makers in the movie, TV, and commercial industries primarily in the United States & North America but also in key markets in South America, Europe, Africa, Asia, Australia, and the Middle East. Learn more

Judge Us By The Company We Keep

Some of the copyright owners of the over 14,000 publicity releases published, distributed, and managed by SPW from `The Industry Database of Record' SHOOTonline.com

PR Firms

On The Wire Now

News & video publicity releases just published @ SPW

Visit SPW Homepage @ SHOOTonline to learn more & view over 14,000 releases for ideas and register to post your next publicity release.

SPW NEWS RELEASES

  • OddBeast Staff Changes Usher In Award-Winning Studio’s Expanding Scope
    OddBeast has announced two key staff changes as the award-winning motion design and production studio continues to expand its scope and services. Northern Kentucky University (NKU) alum Gracie Markus joins the OddBeast team as an associate producer, and William “Liam” Conway has been promoted to 3D animator/Houdini specialist. Gracie Markus, ... read more
    Source: SPW SPW ReleasesPublished on 2025-03-31
  • Axle AI announces AI-Powered Media Search Software with Data Privacy
    Axle AI, the leader in AI-powered media management software, is making two major announcements at the upcoming NAB Show in Las Vegas. Axle AI has over 1,000 customers worldwide, including leading broadcasters, movie studios, reality producers, YouTube producers, and sports teams. The company’s booth is SL4830, in the South Lower ... read more
    Source: SPW SPW ReleasesPublished on 2025-03-31
  • Ali Brown, President/Partner of PrettyBird and Ventureland, To Chair 2025 New York Festivals Advertising Awards Film Craft Executive Jury: Esteemed Panel Announced
    New York Festivals Advertising Awards proudly announces the 2025 NYF Advertising Awards Film Craft Executive Jury. For 2025, New York Festivals has assembled a distinguished panel of production executives from acclaimed film production companies and advertising agencies. These industry leaders will thoughtfully evaluate the shortlisted Film Craft entries, selected by ... read more
    Source: SPW SPW ReleasesPublished on 2025-03-27
  • DWA Presents Ultimate Events, April 2025 Edition (Hybrid Special)
    Across this month’s full slate of alluring extracurricular activities, everyone open to new experiences has worlds to gain. Current and future leaders spanning all industries are going all in: Curtains will soon draw back and stages will illuminate. Scan the possibilities, pick your shots, and remember Anthony Bourdain’s wisdom: “The ... read more
    Source: SPW SPW ReleasesPublished on 2025-03-26
  • O.T. Hight Assumes Sales Leadership Role at Arsenal FX Color
    Arsenal FX Color, a full-service post-production company with facilities in Santa Monica, Mexico City, Atlanta and Albuquerque, today announces that O.T. Hight, a co-founder of the company, is assuming a new role as Chief Revenue Officer. In his new role, Hight will oversee sales and marketing for the company across ... read more
    Source: SPW SPW ReleasesPublished on 2025-03-26

SPW VIDEO RELEASES

Services & Pricing

SPW News Release

$60.per release

PURCHASE NOW

(Login required | Register)
INCLUDES:
  • All SPW Distribution Channels
  • 7 Gallery Images (652x400px)
  • Headline Image (400 x 400)
  • 2 Video posts related to release
  • 5 Site Tags
  • 3 Public Contact Boxes (for client, media, etc)
  • Turnaround 3 hours or less
  • SPW Editor Review for quality assurance
  • SPW Revision Feature
  • Permalink & Alias URL (For SEO)
  • All social sharing & SPW full or abstract embed features
  • Public for 2 years; Members Only Forever
  • Impressions, Clicks, CTR analytics reporting

Interview Release

$195.per release

PURCHASE NOW

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INCLUDES:
  • 10 Questions & Answers
  • Overview & "About" description
  • Contact Information
  • Suggested questions provided by SPW but not required
  • If recorded, transcription service provided (additional fee)
  • SPW Editor review for style and function.
  • All SPW Distribution Channels
  • 7 Gallery Images (652x400px)
  • headshot Image (400 x 400)
  • 2 Backgrounder Video posts related to release
  • SPW Revision Feature
  • Official SPW PDF for unlimited digital media kit promotional use
  • Permalink & Alias URL (For SEO)
  • All social sharing & SPW full or abstract embed features
  • Public for minimum 2 years; Members Only Forever
  • Impressions, Clicks, CTR analytics reporting

Valet Posting

$45.per release

PURCHASE NOW

(Login required | Register)
INCLUDES:
  • Set up registered member account
  • Receive release, images, video via email or other digital means.
  • Accepted release formats: doc, pdf, txt
  • PSD photos for best pro appearance and web readiness
  • Compile video file(s) for web readiness
  • Post provided release and images, and video (if any)
  • Insert embedded videos, iFrames, legal symbols, URLs (to open in new tabs), emails, etc.
  • Turnaround 3 hours or less
  • Review & Revision Before Publish
  • SPW Editor Review for quality assurance
  • SPW Revision Feature

SPW Video Release

$20.per release

PURCHASE NOW

(Login required | Register)
INCLUDES:
  • All SPW Distribution Channels
  • 1 Thumbnail (500x400px)
  • 1000 character Description
  • Credits List (required)
  • YouTube, Vimeo, or MPEG video file upload acceptable (free conversion to MPEG included)
  • SPW Editor Review for quality assurance
  • SPW Revision Feature
  • Permalink & Alias URL (For SEO)
  • All social sharing & SPW full or abstract embed features
  • Public for minimum 2+ years; Members Only Forever
  • Impressions, Clicks, CTR analytics reporting

SPW Management

Gerald J. Giannone SPW Founder & Managing Editor
Roberta Griefer SPW Partner & SHOOT Publisher

SPW Publishing Skills

Professionally proficient skills in all areas of digital publishing, of motion picture related content, including text, images, and video.

Copy Editing

Database | Servers

Photoshop

InDesign | Illustrator

SEO

Email

HTML5

Video