The Collision of PR & Advertising

The SHOOT Publicity Wire (SPW) provides motion picture PR, marketing professionals, companies, talent and entrepreneurs a powerful, sophisticated yet economical, tool to communicate your story directly to hard-to-reach, influential, motion-picture industry decision-makers in filmmaking, television, commercials, web multimedia industries. Learn more

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Reach the entertainment & advertising industries motion picture segments’ movers and shakers from Hollywood to Bollywood and from Madison Avenue to Cannes and beyond.

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SPW guarantees direct access for your publicity release, using digital feeds, scripts, and opt-in ePubs, to connect with a highly targeted, powerful, hard-to-reach, global marketplace comprised of the decision-makers in the movie, TV, and commercial industries primarily in the United States & North America but also in key markets in South America, Europe, Africa, Asia, Australia, and the Middle East. Learn more

Judge Us By The Company We Keep

Some of the copyright owners of the over 14,000 publicity releases published, distributed, and managed by SPW from `The Industry Database of Record' SHOOTonline.com

The International Animated Film Society, ASIFA-Hollywood

The National Association of Broadcasters (NAB)

Make-Up Artists & Hair Stylists Guild (IATSE Local 706)

Association of Independent Commercial Producers

Academy of Motion Picture Arts and Sciences

PR Firms

On The Wire Now

News & video publicity releases just published @ SPW

Visit SPW Homepage @ SHOOTonline to learn more & view over 14,000 releases for ideas and register to post your next publicity release.

SPW NEWS RELEASES

CoinTracker Colorfully Conveys Simple Effectiveness in DEPT’s New “Free Yourself” Cross-Media Campaign Produced By Bella
The leaders from full-service production studio Bella are very proud to detail director Angela Kohler’s latest commercial work: a full set of premium TV and photographic assets for global digital agency DEPT and their clients at CoinTracker. The campaign’s photo assets – as well as :15 and :06 spots entitled ... read more
Source: SPW SPW ReleasesPublished on 2025-04-02
OddBeast Staff Changes Usher In Award-Winning Studio’s Expanding Scope
OddBeast has announced two key staff changes as the award-winning motion design and production studio continues to expand its scope and services. Northern Kentucky University (NKU) alum Gracie Markus joins the OddBeast team as an associate producer, and William “Liam” Conway has been promoted to 3D animator/Houdini specialist. Gracie Markus, ... read more
Source: SPW SPW ReleasesPublished on 2025-03-31
Axle AI announces AI-Powered Media Search Software with Data Privacy
Axle AI, the leader in AI-powered media management software, is making two major announcements at the upcoming NAB Show in Las Vegas. Axle AI has over 1,000 customers worldwide, including leading broadcasters, movie studios, reality producers, YouTube producers, and sports teams. The company’s booth is SL4830, in the South Lower ... read more
Source: SPW SPW ReleasesPublished on 2025-03-31
Ali Brown, President/Partner of PrettyBird and Ventureland, To Chair 2025 New York Festivals Advertising Awards Film Craft Executive Jury: Esteemed Panel Announced
New York Festivals Advertising Awards proudly announces the 2025 NYF Advertising Awards Film Craft Executive Jury. For 2025, New York Festivals has assembled a distinguished panel of production executives from acclaimed film production companies and advertising agencies. These industry leaders will thoughtfully evaluate the shortlisted Film Craft entries, selected by ... read more
Source: SPW SPW ReleasesPublished on 2025-03-27
DWA Presents Ultimate Events, April 2025 Edition (Hybrid Special)
Across this month’s full slate of alluring extracurricular activities, everyone open to new experiences has worlds to gain. Current and future leaders spanning all industries are going all in: Curtains will soon draw back and stages will illuminate. Scan the possibilities, pick your shots, and remember Anthony Bourdain’s wisdom: “The ... read more
Source: SPW SPW ReleasesPublished on 2025-03-26

SPW VIDEO RELEASES

Toyota Gears Up for Car Season with Campaign Directed By Open Swim’s Marc André Debryune
Director Marc André Debruyne and Toyota teamed up to unveil “Olympic Drive.” The campaign features two spots showcasing Canadian Paralympic Sprinter Marissa Papaconstantinou and 2024 Summer Olympic Gold Medalist in Breaking, Phil Wizard. “We’re appoaching Fall model launches, so we wanted to celebrate our favorite, recent auto brand work,” says ... read more
Source: SPW SPW Video ReleasesPublished on 2025-03-12
Don’t Go There on an Airplane! Explore, Director Jeremy Pinckert, and Go RVing Release “Airplane Problems” Digital Commercial Production
Explore, director Jeremy Pinckert and Go RVing did not need to go far to gain inspiration for their latest commercial production. “Airplane Problems” was initially conceived as an audio-only campaign, but Go RVing’s SVP/CMO Karen Redfern asked Explore to adapt the script into a new, live-action commercial. Explore used their ... read more
Source: SPW SPW Video ReleasesPublished on 2025-03-05
Go RVing, Explore Commercial Productions and Director Jeremy Pinckert Don’t Go There In “Hotel Hassle.”
Commercial production company Explore and director Jeremy Pinckert went to a familiar well to pull inspiration for their latest production for Go RVing. “Hotel Hassle” was initially conceived as an audio-only campaign, but Go RVing’s SVP/CMO Karen Redfern asked Explore to adapt the script into a new, live-action commercial. The ... read more
Source: SPW SPW Video ReleasesPublished on 2025-03-04
Open Swim’s Director/Editor Bradley Ross Collaborates On Latest Campaign for StriVectin
Director/Editor Bradley Ross brings StriVectin’s legacy of clinically proven, scientifically formulated skincare to life in the brand’s latest campaign. In addition to directing the campaign, Ross oversaw the editing process through Open Swim’s post-production division, further highlighting StriVectin as a leader in skincare solutions for aging and changing skin. Ross ... read more
Source: SPW SPW Video ReleasesPublished on 2025-02-05
Comment on SIM Group Promotes Chris Parker and Bill DeRonde to Key Executive Positions by URL
… [Trackback] […] There you will find 51293 more Infos: shootonline.com/spw/sim-group-promotes-chris-parker-and-bill-deronde-key-executive-positions […] ... read more
Source: SPW SPW Video ReleasesPublished on 2024-11-01

Services & Pricing

SPW News Release

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All SPW Distribution Channels
7 Gallery Images (652x400px)
Headline Image (400 x 400)
2 Video posts related to release
5 Site Tags
3 Public Contact Boxes (for client, media, etc)
Turnaround 3 hours or less
SPW Editor Review for quality assurance
SPW Revision Feature
Permalink & Alias URL (For SEO)
All social sharing & SPW full or abstract embed features
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Interview Release

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INCLUDES:

10 Questions & Answers
Overview & "About" description
Contact Information
Suggested questions provided by SPW but not required
If recorded, transcription service provided (additional fee)
SPW Editor review for style and function.
All SPW Distribution Channels
7 Gallery Images (652x400px)
headshot Image (400 x 400)
2 Backgrounder Video posts related to release
SPW Revision Feature
Official SPW PDF for unlimited digital media kit promotional use
Permalink & Alias URL (For SEO)
All social sharing & SPW full or abstract embed features
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Impressions, Clicks, CTR analytics reporting

Valet Posting

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Set up registered member account
Receive release, images, video via email or other digital means.
Accepted release formats: doc, pdf, txt
PSD photos for best pro appearance and web readiness
Compile video file(s) for web readiness
Post provided release and images, and video (if any)
Insert embedded videos, iFrames, legal symbols, URLs (to open in new tabs), emails, etc.
Turnaround 3 hours or less
Review & Revision Before Publish
SPW Editor Review for quality assurance
SPW Revision Feature

SPW Video Release

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INCLUDES:

All SPW Distribution Channels
1 Thumbnail (500x400px)
1000 character Description
Credits List (required)
YouTube, Vimeo, or MPEG video file upload acceptable (free conversion to MPEG included)
SPW Editor Review for quality assurance
SPW Revision Feature
Permalink & Alias URL (For SEO)
All social sharing & SPW full or abstract embed features
Public for minimum 2+ years; Members Only Forever
Impressions, Clicks, CTR analytics reporting

SPW Management

Gerald J. Giannone SPW Founder & Managing Editor

Roberta Griefer SPW Partner & SHOOT Publisher

SPW Publishing Skills

Professionally proficient skills in all areas of digital publishing, of motion picture related content, including text, images, and video.

The Collision of PR & Advertising

Overview

Distribution

Companies

Services

Direct To Marketplace Distribution

SHOOTonline

Media Alerts

SHOOT Dailies

Brand New(s)

SHOOT >e.dition

SHOOT Screenwork

SEO & SOCIAL & MOBILE

SHOOT Magazine

Judge Us By The Company We Keep

PR Firms

On The Wire Now

Visit SPW Homepage @ SHOOTonline to learn more & view over 14,000 releases for ideas and register to post your next publicity release.

SPW NEWS RELEASES

SPW VIDEO RELEASES

Services & Pricing

SPW News Release

PURCHASE NOW

(Login required | Register)

Interview Release

PURCHASE NOW

(Login required | Register)

Valet Posting

PURCHASE NOW

(Login required | Register)

SPW Video Release

PURCHASE NOW

(Login required | Register)

SPW Management

SPW Publishing Skills

Copy Editing

Database | Servers

Photoshop

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SEO

Email

HTML5

Video