About

The Collision of PR & Advertising

The SHOOT Publicity Wire (SPW) provides motion picture PR, marketing professionals, companies, talent and entrepreneurs a powerful, sophisticated yet economical, tool to communicate your story directly to hard-to-reach, influential, motion-picture industry decision-makers in filmmaking, television, commercials, web multimedia industries. Learn more

Overview

Distribution

Companies

Services

Direct To Marketplace Distribution

Reach the entertainment & advertising industries motion picture segments’ movers and shakers from Hollywood to Bollywood and from Madison Avenue to Cannes and beyond.

SHOOTonline

Media Alerts

SHOOT Dailies

Brand New(s)

SHOOT >e.dition

SHOOT Screenwork

SEO & SOCIAL & MOBILE

SHOOT Magazine

SPW guarantees direct access for your publicity release, using digital feeds, scripts, and opt-in ePubs, to connect with a highly targeted, powerful, hard-to-reach, global marketplace comprised of the decision-makers in the movie, TV, and commercial industries primarily in the United States & North America but also in key markets in South America, Europe, Africa, Asia, Australia, and the Middle East. Learn more

Judge Us By The Company We Keep

Some of the copyright owners of the over 14,000 publicity releases published, distributed, and managed by SPW from `The Industry Database of Record' SHOOTonline.com

PR Firms

On The Wire Now

News & video publicity releases just published @ SPW

Visit SPW Homepage @ SHOOTonline to learn more & view over 14,000 releases for ideas and register to post your next publicity release.

SPW NEWS RELEASES

  • How Cutting “Wicked” Films Changed Oscar Nominee Myron Kerstein For Good
    While having a phenomenal range of credits across genres, Kerstein definitely cemented his reputation as a music man of the editing room with Tick, tick…. Boom! and Wicked earning him two Academy Awards® nominations. He shared with us some of his secrets on tackling the tremendous task of finishing this ... read more
    Source: SPW SPW ReleasesPublished on 2026-01-13
  • STX Entertainment Relaunches With New Capital Marking Next Chapter For Independent Filmmaking
    STX Entertainment is entering its next chapter, with new capital, an exciting new slate, and a suite of production services designed to support independent filmmakers. While STX will remain focused on making studio quality films at the right price, it also has plans to invest in the indie ecosystem to ... read more
    Source: SPW SPW ReleasesPublished on 2026-01-12
  • Cinematographer Ashley Connor on 70s Inspired Look of HBO’s “The Chair Company”
    HBO’s new comedy The Chair Company, which follows Ron investigating a conspiracy after an embarrassing incident at work, has been receiving glowing critical reviews for its entire run.  Ashley Connor, the cinematographer behind the show, shared with us how she moved away from a classic glossy look associated with the ... read more
    Source: SPW SPW ReleasesPublished on 2026-01-02
  • Evelyn Rack on Editing Germany’s Oscar® Contender Sound of Falling
    In Sound of Falling, a remote German farm harbors generations of secrets. The film follows four women, separated by decades but united by trauma, as it uncovers the truth behind its weathered walls. The feature has been Germany’s entry for an Oscar® for Best International Feature and has been just ... read more
    Source: SPW SPW ReleasesPublished on 2026-01-02
  • DWA Presents Ultimate Events, January 2026 Edition (Hybrid Special)
    In the months ahead, this calendar of Ultimate Events will once again open exciting new doors of possibility. Entering any of them can impact your life in epic ways you could never anticipate. Spend a few moments now, investigating and imagining what’s in store. Live, learn, dream, explore, and invest. ... read more
    Source: SPW SPW ReleasesPublished on 2025-12-31

SPW VIDEO RELEASES

  • OddBeast Crafts Powerful Opening Film For Half Rez 2025
    When OddBeast landed the opportunity to produce this year’s opening film for Half Rez, the Midwest’s largest celebration of design and motion graphics, the studio approached the challenge by embracing discomfort. The goal was to visually express the collective anxieties of creatives facing an uncertain future as emerging tools and ... read more
    Source: SPW SPW Video ReleasesPublished on 2025-09-15
  • Test new title update
    [ SPW Video Description] This is the date/time (Eastern Time Zone) you want your post published and this is the date that will appear on your post. For example, if you want your post published tomorrow you would put tomorrow’s date here and the time (ET) you want it to ... read more
    Source: SPW SPW Video ReleasesPublished on 2025-08-22
  • Test001
    Description is any type of communication that aims to make vivid a place, object, person, group, or other physical entity. It is one of four rhetorical modes, along with exposition, argumentation, and narration. ... read more
    Source: SPW SPW Video ReleasesPublished on 2025-06-18
  • Test video 001
    [Video Description] Suggest brief summary about your video no more than a couple of paragraphs long. Clear, concise descriptions work best. Besides keeping your video’s description short and compelling, the description must be SEO friendly i.e. front load keywords that will find your target audience as the external teaser includes ... read more
    Source: SPW SPW Video ReleasesPublished on 2025-06-18
  • Editorial Board Provides Creative Post For Tecovas “True West”
    Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that ... read more
    Source: SPW SPW Video ReleasesPublished on 2025-06-03

Services & Pricing

SPW News Release

$60.per release

PURCHASE NOW

(Login required | Register)
INCLUDES:
  • All SPW Distribution Channels
  • 7 Gallery Images (652x400px)
  • Headline Image (400 x 400)
  • 2 Video posts related to release
  • 5 Site Tags
  • 3 Public Contact Boxes (for client, media, etc)
  • Turnaround 3 hours or less
  • SPW Editor Review for quality assurance
  • SPW Revision Feature
  • Permalink & Alias URL (For SEO)
  • All social sharing & SPW full or abstract embed features
  • Public for 2 years; Members Only Forever
  • Impressions, Clicks, CTR analytics reporting

Interview Release

$195.per release

PURCHASE NOW

(Login required | Register)
INCLUDES:
  • 10 Questions & Answers
  • Overview & "About" description
  • Contact Information
  • Suggested questions provided by SPW but not required
  • If recorded, transcription service provided (additional fee)
  • SPW Editor review for style and function.
  • All SPW Distribution Channels
  • 7 Gallery Images (652x400px)
  • headshot Image (400 x 400)
  • 2 Backgrounder Video posts related to release
  • SPW Revision Feature
  • Official SPW PDF for unlimited digital media kit promotional use
  • Permalink & Alias URL (For SEO)
  • All social sharing & SPW full or abstract embed features
  • Public for minimum 2 years; Members Only Forever
  • Impressions, Clicks, CTR analytics reporting

Valet Posting

$45.per release

PURCHASE NOW

(Login required | Register)
INCLUDES:
  • Set up registered member account
  • Receive release, images, video via email or other digital means.
  • Accepted release formats: doc, pdf, txt
  • PSD photos for best pro appearance and web readiness
  • Compile video file(s) for web readiness
  • Post provided release and images, and video (if any)
  • Insert embedded videos, iFrames, legal symbols, URLs (to open in new tabs), emails, etc.
  • Turnaround 3 hours or less
  • Review & Revision Before Publish
  • SPW Editor Review for quality assurance
  • SPW Revision Feature

SPW Video Release

$20.per release

PURCHASE NOW

(Login required | Register)
INCLUDES:
  • All SPW Distribution Channels
  • 1 Thumbnail (500x400px)
  • 1000 character Description
  • Credits List (required)
  • YouTube, Vimeo, or MPEG video file upload acceptable (free conversion to MPEG included)
  • SPW Editor Review for quality assurance
  • SPW Revision Feature
  • Permalink & Alias URL (For SEO)
  • All social sharing & SPW full or abstract embed features
  • Public for minimum 2+ years; Members Only Forever
  • Impressions, Clicks, CTR analytics reporting

SPW Management

Gerald J. Giannone SPW Founder & Managing Editor
Roberta Griefer SPW Partner & SHOOT Publisher

SPW Publishing Skills

Professionally proficient skills in all areas of digital publishing, of motion picture related content, including text, images, and video.

Copy Editing

Database | Servers

Photoshop

InDesign | Illustrator

SEO

Email

HTML5

Video




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