About

The Collision of PR & Advertising

The SHOOT Publicity Wire (SPW) provides motion picture PR, marketing professionals, companies, talent and entrepreneurs a powerful, sophisticated yet economical, tool to communicate your story directly to hard-to-reach, influential, motion-picture industry decision-makers in filmmaking, television, commercials, web multimedia industries. Learn more

Overview

Distribution

Companies

Services

Direct To Marketplace Distribution

Reach the entertainment & advertising industries motion picture segments’ movers and shakers from Hollywood to Bollywood and from Madison Avenue to Cannes and beyond.

SHOOTonline

Media Alerts

SHOOT Dailies

Brand New(s)

SHOOT >e.dition

SHOOT Screenwork

SEO & SOCIAL & MOBILE

SHOOT Magazine

SPW guarantees direct access for your publicity release, using digital feeds, scripts, and opt-in ePubs, to connect with a highly targeted, powerful, hard-to-reach, global marketplace comprised of the decision-makers in the movie, TV, and commercial industries primarily in the United States & North America but also in key markets in South America, Europe, Africa, Asia, Australia, and the Middle East. Learn more

Judge Us By The Company We Keep

Some of the copyright owners of the over 14,000 publicity releases published, distributed, and managed by SPW from `The Industry Database of Record' SHOOTonline.com

PR Firms

On The Wire Now

News & video publicity releases just published @ SPW

Visit SPW Homepage @ SHOOTonline to learn more & view over 14,000 releases for ideas and register to post your next publicity release.

SPW NEWS RELEASES

  • Acclaimed Filmmaker Darcy Weir Releases New Documentary “The Psychic Phenomenon”
    Acclaimed documentary filmmaker and UAP/UFO/ET researcher Darcy Weir has just released his 20th original production. Entitled The Psychic Phenomenon, the film, now available on Amazon Prime and Apple TV, embarks on a riveting quest into the world of psychic phenomena, uncovering hidden truths about remote viewing and the possibility that extraordinary ... read more
    Source: SPW SPW ReleasesPublished on 2025-09-04
  • Renowned Music Producer Fred Mollin Celebrates 60th Anniversary as a Musician With Release of New Book “UNPLUGGED”
    Long Island native Fred Mollin, currently celebrating his 60th Anniversary as a Musician and nearly 50th Anniversary in the music industry, has just released a remarkable new book about his experiences within the music industry entitled “Unplugged.” Mollin, a renowned producer of countless songs and albums, has worked with a ... read more
    Source: SPW SPW ReleasesPublished on 2025-09-03
  • LAIR Welcomes Social-First Storyteller Philip Lawson
    LAIR is pleased to announce that Philip Lawson, a London-based creative director, videographer, editor, and content creator renowned for his “social-first” visual storytelling, has officially joined the LAIR collective. Philip brings a strategic blend of aesthetic finesse and platform-savvy creativity to LAIR, with a track record of elevating brand narratives ... read more
    Source: SPW SPW ReleasesPublished on 2025-09-03
  • DWA Presents Ultimate Events, September 2025 Edition (Hybrid Special)
    Finding so many extraordinary offerings to showcase in this Ultimate Events edition is a wonderful feeling. You are sure to recognize many of the social engagements taking pop culture’s center stage. Even if you can’t hit the road to learn new things and meet new people, achieving those feats online ... read more
    Source: SPW SPW ReleasesPublished on 2025-08-27

SPW VIDEO RELEASES

  • Test title
    Tecovas’ latest brand spot, “True West,” is a fever dream seen through the eyes of a young kid peering out the window of a train. As he watches the shifting landscapes, characters, and passions of the West roll by, our young hero imagines himself in it. It reminds us that ... read more
    Source: SPW SPW Video ReleasesPublished on 2025-06-03
  • Final Trailer | THE ACCOUNTANT 2 Starring Ben Affleck & Jon Bernthal
    Christian Wolff (Ben Affleck) has a talent for solving complex problems. When an old acquaintance is murdered, leaving behind a cryptic message to “find the accountant,” Wolff is compelled to solve the case. Realizing more extreme measures are necessary, Wolff recruits his estranged and highly lethal brother, Brax (Jon Bernthal), ... read more
    Source: SPW SPW Video ReleasesPublished on 2025-04-21
  • Toyota Gears Up for Car Season with Campaign Directed By Open Swim’s Marc André Debryune
    Director Marc André Debruyne and Toyota teamed up to unveil “Olympic Drive.” The campaign features two spots showcasing Canadian Paralympic Sprinter Marissa Papaconstantinou and 2024 Summer Olympic Gold Medalist in Breaking, Phil Wizard. “We’re appoaching Fall model launches, so we wanted to celebrate our favorite, recent auto brand work,” says ... read more
    Source: SPW SPW Video ReleasesPublished on 2025-03-12
  • Don’t Go There on an Airplane! Explore, Director Jeremy Pinckert, and Go RVing Release “Airplane Problems” Digital Commercial Production
    Explore, director Jeremy Pinckert and Go RVing did not need to go far to gain inspiration for their latest commercial production. “Airplane Problems” was initially conceived as an audio-only campaign, but Go RVing’s SVP/CMO Karen Redfern asked Explore to adapt the script into a new, live-action commercial. Explore used their ... read more
    Source: SPW SPW Video ReleasesPublished on 2025-03-05

Services & Pricing

SPW News Release

$60.per release

PURCHASE NOW

(Login required | Register)
INCLUDES:
  • All SPW Distribution Channels
  • 7 Gallery Images (652x400px)
  • Headline Image (400 x 400)
  • 2 Video posts related to release
  • 5 Site Tags
  • 3 Public Contact Boxes (for client, media, etc)
  • Turnaround 3 hours or less
  • SPW Editor Review for quality assurance
  • SPW Revision Feature
  • Permalink & Alias URL (For SEO)
  • All social sharing & SPW full or abstract embed features
  • Public for 2 years; Members Only Forever
  • Impressions, Clicks, CTR analytics reporting

Interview Release

$195.per release

PURCHASE NOW

(Login required | Register)
INCLUDES:
  • 10 Questions & Answers
  • Overview & "About" description
  • Contact Information
  • Suggested questions provided by SPW but not required
  • If recorded, transcription service provided (additional fee)
  • SPW Editor review for style and function.
  • All SPW Distribution Channels
  • 7 Gallery Images (652x400px)
  • headshot Image (400 x 400)
  • 2 Backgrounder Video posts related to release
  • SPW Revision Feature
  • Official SPW PDF for unlimited digital media kit promotional use
  • Permalink & Alias URL (For SEO)
  • All social sharing & SPW full or abstract embed features
  • Public for minimum 2 years; Members Only Forever
  • Impressions, Clicks, CTR analytics reporting

Valet Posting

$45.per release

PURCHASE NOW

(Login required | Register)
INCLUDES:
  • Set up registered member account
  • Receive release, images, video via email or other digital means.
  • Accepted release formats: doc, pdf, txt
  • PSD photos for best pro appearance and web readiness
  • Compile video file(s) for web readiness
  • Post provided release and images, and video (if any)
  • Insert embedded videos, iFrames, legal symbols, URLs (to open in new tabs), emails, etc.
  • Turnaround 3 hours or less
  • Review & Revision Before Publish
  • SPW Editor Review for quality assurance
  • SPW Revision Feature

SPW Video Release

$20.per release

PURCHASE NOW

(Login required | Register)
INCLUDES:
  • All SPW Distribution Channels
  • 1 Thumbnail (500x400px)
  • 1000 character Description
  • Credits List (required)
  • YouTube, Vimeo, or MPEG video file upload acceptable (free conversion to MPEG included)
  • SPW Editor Review for quality assurance
  • SPW Revision Feature
  • Permalink & Alias URL (For SEO)
  • All social sharing & SPW full or abstract embed features
  • Public for minimum 2+ years; Members Only Forever
  • Impressions, Clicks, CTR analytics reporting

SPW Management

Gerald J. Giannone SPW Founder & Managing Editor
Roberta Griefer SPW Partner & SHOOT Publisher

SPW Publishing Skills

Professionally proficient skills in all areas of digital publishing, of motion picture related content, including text, images, and video.

Copy Editing

Database | Servers

Photoshop

InDesign | Illustrator

SEO

Email

HTML5

Video




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